Well, we all miss the time we use Sony MD around 10 or 15 years ago. There are very few companies in the world, provoking their names not only recognition, but affection. Sony, whose products are defined gimmick has lost its way, and I’m sure we all agree with that. In recent weeks we have talked a lot of friends, clients and find out Sony Sony fans in the attempt to what went wrong. We could not answer our question.

It has become clear that even have not taken hold the great upheavals and restructuring in recent years in its entirety. And while Sony is far from doomed to failure, its inability to develop a coherent platform and the products that people provide really want to buy, can greatly influence the future of electronics reduced. So run, who the gadget market in the coming years? Google? Apple or Microsoft? Where the hell is Sony? Ten years ago it would have been inconceivable to think the world of technology and does not consider Sony a major player. Today, things have changed and we can call it “just another electronics company.” What happened?