Google Eyes Demand Media’s Way with Word

Chief executive of Demand Media—Richard Rosenblatt, basked in the spotlight as digital media cognoscenti and bankers gathered round him at New York’s Empire Hotel to toast his four-year old company’s progress.
Though it was only founded in 2006, Demand is already planning an initial public offering valuing it at about $1.5, which is based on a belief that it has discovered a low-cost but immensely profitable new model for online media. The secrete ingrediant of Demand is a set of algorithms that analyses search engine data and traffic logs for topics to ientify keywords for which advertisers are likely to pay.
The topics are fed to a website and selected by 8000 freelancers to base stories or videos on.

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